Image: Apple |
Apple is the best loved technology company today, with its array of sleek design, and cool user interfaces. Its users are rabid defenders of the company, and are in fact their best advertising, while developers can't stop building app after endless app to try to ride the wave. The other tech companies seem to be playing an losing game of catchup, and appear to be at least 1 generation behind every time Apple launches something new.
Its revenues are growing faster than its cost base, and growth investors might find Apple actually cheap, but from a value investing point of view, Apple certainly does not have enough safety margin to embark on a new investment now. Read more below.
Disclosure: I currently have no holdings in APPL, though I do own its competitors such as MSFT, which APPL has played no small part in making them into value-plays by reducing them to what seems like yesterday's technologies. I also am writing this on an iMac.